Roveworks · Sales & Marketing
AI & automation for sales & marketing.
Revenue teams are judged on conversations that close deals. Most of the day goes to the work around those conversations — routing, chasing, logging, reporting. We build the systems that absorb it.
Where the pipeline leaks
A lead comes in and sits for an hour before anyone sees it. A rep writes the same follow-up for the fifth time this week. A deal moves stage in someone's head but not in the CRM, so the forecast is quietly wrong. None of it is dramatic — it's just constant.
The cost shows up as slower response times, follow-ups that never happen, and a pipeline that only reflects reality when someone stops selling long enough to update it. Marketing feels it too: campaigns that can't be attributed, lists that go stale, handoffs to sales that drop.
The pattern repeats across teams: lead capture and routing that depends on someone being at their desk, outreach that stalls the moment a rep gets busy, CRM records that are only as current as the last manual update, and reporting assembled by hand instead of produced from live data.
What we build
Not a new platform to learn. Systems built around how your team already sells, connected to the CRM and tools you already pay for.
Lead capture & routing
Inbound leads captured from every source and routed to the right rep in seconds, with the context attached — so the first response is fast and never falls through.
Outreach & follow-up
Sequenced follow-up that runs whether or not a rep remembers — personalised, paused on reply, and handed back to a human at the moment it matters.
CRM hygiene
Records that update themselves from the activity that already happens — calls, emails, meetings — so the pipeline reflects reality without anyone doing data entry.
Enrichment
Contacts and accounts filled out automatically — firmographics, roles, and signals — so reps open a record that's already complete instead of researching from scratch.
Attribution & reporting
Pipeline, campaign, and rep reporting produced on a schedule from live data — so the number in the meeting is the real number, not last Friday's guess.
Handoffs & ops
Marketing-to-sales handoffs, quote and proposal prep, and renewal reminders handled by the system, so nothing waits on someone remembering the next step.
What it's worth
The value shows up in two places: leads that get a first response in minutes instead of hours, and a forecast built on records that are actually current. Your own numbers depend on how your team sells today — which is exactly what a scoping call is for.
Nothing customer-facing is automated away. The selling stays human. What gets automated is the work surrounding it.
How it works
Simple, fast, and built around your operations — not ours.
Book a call
A short call to understand how your team sells today and where the time is going. About 30 minutes.
Scope
We map the highest-impact systems to build, how they connect to your CRM and tools, and what they'll change.
Build & hand over
We build, test, and hand over working systems — with support to keep them running.
The rest of your operations
Sales and marketing is one surface. We build the same kind of systems across the business.
Let's build your systems.
Book a call and we'll work through where your revenue team is losing time — and what's worth automating first.